By BigEyeUg Team
Jackie Chandiru has challenged the idea that social media has utterly eliminated limitations within the music business, saying conventional gatekeepers nonetheless play a significant position in figuring out which artists and songs acquire consideration.
The former Blu*3 member famous that whereas platforms equivalent to TikTok, YouTube, and different digital channels have modified how music is distributed and found, they haven’t created a degree enjoying subject for each musician.
Jackie defined that many individuals assume social media has given all artists an equal alternative to interrupt by means of, however behind the scenes, influential people nonetheless have the facility to form the success of a track.
“You can be very shocked. People suppose there aren’t any gatekeepers anymore, however they’re nonetheless there. I’m telling you, there are individuals who will determine and say your track is just not going to play,” she mentioned.
She added that even on social media platforms, sure creators and influencers have change into key figures in figuring out how far a track can journey. According to Jackie, the refusal of standard TikTokers to make use of a specific track of their content material can considerably have an effect on its visibility and attain.
“Even with regards to social media, there are particular TikTokers who’ve change into stars. If they refuse to do a video utilizing your track, it could possibly have an effect on its attain,” she added.
Jackie’s remarks spotlight the altering dynamics of Uganda’s music business, the place digital platforms have opened new alternatives for artists however affect and connections stay necessary elements in attaining mainstream success.
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