By Our Reporter
Joshua Baraka’s B’rakaland EA tour is making its closing regional cease this Saturday, September 26, at Nkore Place, Mbarara, earlier than specializing in the tour’s much-anticipated Kampala finale in November.
After sharing his B’rakaland expertise and Keep Walking journey with audiences in Gulu, Arua and Mbale, over the previous few weeks, Baraka heads to the land of milk and honey this weekend to share the expertise with Mbarara’s gregarious lot, because the tour builds in the direction of its greatest second but.
For Baraka, the highway to Mbarara is one other alternative to do what the tour has got down to obtain from the start: take his music past the capital, meet the individuals who have adopted his journey, share experiences and create new recollections with audiences throughout the nation.
It can also be a becoming chapter in a yr that has seen the artiste proceed to develop his attain, from new music and greater levels, to his appointment as Johnnie Walker’s Icon Walker in Uganda and the face of the model’s new Keep Walking marketing campaign.
The marketing campaign’s philosophy that progress is present in persevering with to maneuver, even when the vacation spot remains to be forward, has discovered a pure expression in Baraka’s personal story.
His journey has taken him from Kawempe to turning into one among Uganda’s most recognised younger artistes- globally, with each new stage bringing a special viewers, expertise and alternative to develop.
B’rakaland has allowed him to take that journey on the highway, assembly and sharing with followers in their very own cities, moderately than asking them to attend for the Kampala present.
“Every cease on this tour has jogged my memory why the journey issues,” Baraka says. “You get to see individuals who know your songs, individuals who have adopted your story and folks discovering your music for the primary time. Mbarara is the final cease earlier than Kampala, so I’m trying ahead to creating it rely and sharing one other a part of this journey with the folks there.”
For Johnnie Walker, the partnership with Baraka is about celebrating that motion and the ambition behind it.
“Joshua’s story continues to evolve, and that’s what makes his journey so relatable,” says Christine Kyokunda, Johnnie Walker Brand Manager. “He has continued to take his music to new audiences, embrace new alternatives and problem himself to go additional. Mbarara is a vital a part of that journey as a result of it marks the ultimate regional cease earlier than the Kampala present, and we’re excited to see him join with one other viewers earlier than bringing the journey house.”
With Mbarara marking the ultimate regional cease, consideration will now flip to Kampala, the place Baraka is making ready for the B’rakaland EA finale in November.
The Kampala present is predicted to convey collectively the completely different threads of the tour, the music, the audiences he has met alongside the way in which and the artistes who’ve joined him on the journey.
Kenyan star Bien-Aimé Baraza and Ugandan songstress Naava Grey have already been confirmed for the Kampala stage, with extra artistes anticipated to be introduced forward of the present.
But earlier than the lights come on in Kampala, Mbarara is the town to be this Saturday. All roads shall result in Nkore Place, this Saturday.