By Our Reporter
Guinness is about to offer Uganda’s passionate soccer followers a motive to have fun like by no means earlier than, bringing the long-lasting Premier League Trophy to the nation from October 11–13, 2026, as a part of a three-country East African tour.
After over a decade, Ugandans are set to come back face-to-face with one in all soccer’s most coveted symbols, remodeling the thrill of the Premier League from one thing skilled on screens each week, right into a once-in-a-lifetime expertise. Across three days, Guinness will convey collectively the vitality of matchday, the ability of music and the richness of Ugandan tradition in a celebration designed to make the Trophy’s presence an unforgettable second for followers.
The go to comes as Guinness, the Official Beer of the Premier League, continues to deepen its reference to soccer followers throughout Uganda. Through Guinness Matchday and Guinness Matchday on Tour, the model has taken the Premier League expertise past the pitch, creating areas the place followers can come collectively, have fun their groups and share within the moments that make soccer greater than a recreation.
Now, Guinness is taking that have additional. Under its Lovely Day for Guinness marketing campaign, with We Are Extra defining its soccer expression, the model is bringing the Premier League Trophy nearer to the followers who’ve made soccer a defining a part of their lives.
The Trophy Tour will arrive in Uganda following a go to to Tanzania and previous to going onto Kenya. The Ugandan leg will characteristic a collection of fan experiences, leisure and activations throughout Kampala and Entebbe. The programme may even embrace engagements with key stakeholders and chosen tourism websites, bringing collectively soccer, music, tradition and the nation’s hospitality in a celebration of Uganda’s love for the Premier League.
For Guinness, the arrival is a chance to offer followers one thing past the standard matchday: an opportunity to face within the presence of the Trophy, share within the pleasure with fellow supporters and expertise the type of extraordinary soccer second that makes a Lovely Day for a Guinness.
Speaking concerning the tour, Senior Brand Manager at Uganda Breweries Limited, Denise Paula Nazzinda, mentioned: “Football in Uganda is a ardour that brings individuals collectively, creates friendships and offers us moments we keep in mind lengthy after the ultimate whistle. Through Guinness Matchday, we’ve seen what occurs after we give followers a spot to have fun that keenness, and this time, we’re going Extra.”
“We wish to make the tour a second that followers will always remember. We are bringing the Trophy nearer to the individuals who reside and breathe this recreation, creating experiences that remember the soccer, the music, the tradition and the extraordinary vitality of our followers. It is our manner of giving them the last word matchday expertise and making this a really Lovely Day for a Guinness,” Nazzinda added.
The Premier League Trophy tour will construct on Guinness’ rising soccer platform in Uganda, extending the model’s dedication to creating significant experiences for followers and celebrating the tradition that surrounds the sport.
With the Trophy’s first-ever arrival, Guinness is inviting Uganda to go Extra in its celebrations, bringing the thrill of the Premier League into the center of the nation and giving followers a second worthy of their ardour.