Kalifah AgaNaga has questioned the long-term influence of TikTok fame, saying artists who rely solely on the platform could battle to construct sustainable careers within the music business.
AgaNaga described TikTok as a robust instrument for music promotion however argued that the platform usually creates short-lived success quite than real fan bases. He famous that many artists who break by on TikTok are likely to get pleasure from one main hit earlier than fading away.
“That’s why you’ll discover that each artist from TikTok will get one hit or one season as a result of it’s a wave. TikTok doesn’t create real followers as a result of individuals are in search of views,” AgaNaga stated.
He defined that the largest problem for TikTok artists comes after their breakthrough, as many battle to copy the success of their first viral track as a result of they don’t perceive what linked with audiences within the first place.
“The drawback comes on making the subsequent hit track as a result of you haven’t any concept how the opposite one broke by,” he added.
AgaNaga, nonetheless, acknowledged the significance of TikTok in at present’s music business, saying artists can use the platform as a stepping stone however ought to work on constructing their identities past social media.
He suggested rising artists to embrace mainstream platforms, together with conventional media, the place they’ll join with audiences and construct stronger relationships with followers.
“Go to mainstream, share your story. You’ll discover a huge artist in TikTok however out right here in the true world, they don’t know them,” he stated.
According to AgaNaga, creating an enduring music profession requires greater than viral moments, urging new artists to deal with branding, storytelling, and creating a loyal fan base.
