Jack Daniel’s is bringing its new “Off The Record” marketing campaign to Uganda, celebrating the model’s longstanding reference to music, tradition and memorable nights.
The marketing campaign formally kicks off on October 31, 2026, at Thrones Lounge in Kampala, with music taking centre stage all through the expertise.
Under the marketing campaign, the model seeks to create a platform that brings collectively music lovers, artists and tradition fanatics for an expertise constructed round genuine musical moments.
Speaking concerning the marketing campaign, Joan, Brand Manager for Jack Daniel’s, highlighted the pure connection between the Tennessee whiskey model and music.
“The alignment for Jack Daniel’s is centred round music, and I can’t wait to see this journey unfold. Music and Jack Daniel’s have all the time been a pure pair.”
The launch is anticipated to set the tone for the marketing campaign’s rollout in Uganda, with Off The Record positioning music as the guts of the Jack Daniel’s expertise.
As the marketing campaign arrives in Kampala, music lovers can sit up for an evening that blends sound, tradition and the unmistakable Jack Daniel’s spirit.